diff --git a/README.rst b/README.rst
index 4ff3ce1..83cf041 100644
--- a/README.rst
+++ b/README.rst
@@ -57,7 +57,7 @@ Anymail releases follow `semantic versioning <http://semver.org/>`_.
 **Resources**
 
 * Full documentation: https://anymail.readthedocs.io/en/stable/
-* Package on PyPI: https://pypi.python.org/pypi/django-anymail
+* Package on PyPI: https://pypi.org/project/django-anymail/
 * Project on Github: https://github.com/anymail/django-anymail
 * Changelog: https://anymail.readthedocs.io/en/stable/changelog/
 
diff --git a/docs/conf.py b/docs/conf.py
index 72e3052..c4ca1f8 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -264,7 +264,7 @@ texinfo_documents = [
 # -- Options for extlinks ---------------------------------------------------
 
 extlinks = {
-    'pypi': ('https://pypi.python.org/pypi/%s', ''),
+    'pypi': ('https://pypi.org/project/%s/', ''),
 }
 
 # -- Options for Intersphinx ------------------------------------------------