diff --git a/anymail/__init__.py b/anymail/__init__.py
index 29089a0..05f1d49 100644
--- a/anymail/__init__.py
+++ b/anymail/__init__.py
@@ -1,2 +1,5 @@
 # Expose package version at root of package
 from ._version import __version__, VERSION  # NOQA: F401
+
+
+default_app_config = 'anymail.apps.AnymailBaseConfig'
diff --git a/anymail/apps.py b/anymail/apps.py
new file mode 100644
index 0000000..ab19c6e
--- /dev/null
+++ b/anymail/apps.py
@@ -0,0 +1,9 @@
+from django.apps import AppConfig
+
+
+class AnymailBaseConfig(AppConfig):
+    name = 'anymail'
+    verbose_name = "Anymail"
+
+    def ready(self):
+        pass