Test without optional packages

Tox:
* Add Tox factor for extras (all, none, individual ESP).
  For now, only break out ESPs that have specific extra
  dependencies (amazon_ses, sparkpost).
* Install most package dependencies (including extras)
  through the package itself.
* Use new runtests.py environment vars to limit test tags
  when Tox isn't installing all extras.

Travis:
* Rework matrix to request specific TOXENVs directly;
  drop tox-travis.

Test runner (runtests.py):
* Centralize RUN_LIVE_TESTS logic in runtests.py
* Add ANYMAIL_ONLY_TEST and ANYMAIL_SKIP_TESTS env vars
  (comma-separated lists of tags)

Test implementations:
* Tag all ESP-specific tests with ESP
* Tag live tests with "live"
* Don't import ESP-specific packages at test module level. 
  (Test discovery imports test modules before tag-based filtering.)

Closes #104

tests/test_sendinblue_webhooks.py

@@ -1,6 +1,7 @@
 import json
 from datetime import datetime
 
+from django.test import tag
 from django.utils.timezone import utc
 from mock import ANY
 
@@ -9,6 +10,7 @@ from anymail.webhooks.sendinblue import SendinBlueTrackingWebhookView
 from .webhook_cases import WebhookBasicAuthTestsMixin, WebhookTestCase
 
 
+@tag('sendinblue')
 class SendinBlueWebhookSecurityTestCase(WebhookTestCase, WebhookBasicAuthTestsMixin):
     def call_webhook(self):
         return self.client.post('/anymail/sendinblue/tracking/',
@@ -17,6 +19,7 @@ class SendinBlueWebhookSecurityTestCase(WebhookTestCase, WebhookBasicAuthTestsMi
     # Actual tests are in WebhookBasicAuthTestsMixin
 
 
+@tag('sendinblue')
 class SendinBlueDeliveryTestCase(WebhookTestCase):
     # SendinBlue's webhook payload data doesn't seem to be documented anywhere.
     # There's a list of webhook events at https://apidocs.sendinblue.com/webhooks/#3.