diff --git a/README.rst b/README.rst
index 41443d0..3cc0245 100644
--- a/README.rst
+++ b/README.rst
@@ -64,7 +64,6 @@ Anymail releases follow `semantic versioning <http://semver.org/>`_.
 **Resources**
 
 * Full documentation: https://anymail.readthedocs.io/en/stable/
-  (`development version <https://anymail.readthedocs.io/en/latest/>`_)
 * Package on PyPI: https://pypi.python.org/pypi/django-anymail
 * Project on Github: https://github.com/anymail/django-anymail
 
diff --git a/docs/index.rst b/docs/index.rst
index c101263..866b867 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -3,10 +3,12 @@ Anymail: Django email backends for Mailgun, Postmark, SendGrid and more
 
 Version |release|
 
-.. attention:: **EARLY DEVELOPMENT**
+.. attention:: **PRE-1.0**
 
-   This project is undergoing rapid development to get to a 1.0 release.
-   Before 1.0, minor version bumps might include breaking changes.
+   Although several projects are using this package in production,
+   the API and feature set are still evolving, and the package has
+   not yet reached 1.0 status. Before 1.0, minor version bumps might
+   include breaking changes (following semantic versioning rules).
    Please check the
    `release notes <https://github.com/anymail/django-anymail/releases>`_